Here’s what you need to know.
Ace Adhesives has been owned by the Gluecom Group’s founder since 2004, and has been part of Gluecom Group since it was formed in 2019. We’re now bringing our branding in line with that – nothing else has changed. You’ll notice new orange labels and the Gluecom Ace name. That’s it. The same people are making the same adhesives on the same equipment in the same factory. Your contacts, your contracts, and your pricing are all unchanged.
Nothing to action on invoicing or payments
Our legal company name and trading name haven’t changed – we are still Ace Adhesives Ltd. Orders, invoices, and payments should continue exactly as before. Nothing needs updating on your end
Product name changes
The products themselves haven’t changed. Same manufacturer, same grades, same people making them. The only thing that’s different is what’s on the label.
Our products now carry new orange Gluecom labels. We’ve also updated some product names to align with the wider Gluecom range.
DEV is now called AQUAPAL – so for example, DEV 123 becomes AQUAPAL 123. The grade numbers stay the same, the formulations are identical, and the products are still made here at Ace. Nothing has changed except the name on the label.
We’ve also split the AQUAPAL range into two distinct families based on adhesive type:
- AQUAPAL – for dispersion adhesives
- AQUADEX – for starch and dextrin adhesives
If you’re unsure which product name applies to what you currently order, just get in touch and we’ll confirm it for you.
Updated documentation
Technical data sheets and safety data sheets with the new branding and product names are available on request. Just get in touch and we’ll send over what you need.
During the transition
As we work through existing stock, you might receive a mix of old and new labels on your IBCs, buckets, and jerrycans. The adhesive inside is identical regardless of what the label looks like.
Our new website
Our new website is live at gluecom.com – have a look around.
If you have any questions, contact your usual Ace representative or email sales@aceadhesives.co.uk